Are you tired of trying new Instagram strategies and still not seeing the results you want? You’re not alone! Instagrammers of all levels are looking for ways to get more followers, engagement, and exposure on Instagram. But with so many different opinions out there on what does and doesn’t work, how do you know which advice to follow? Here are 10 tried-and-true strategies that will help you grow your following on Instagram quickly and organically—while also helping you stay true to your brand along the way.
1) Use Hashtags
Using hashtags on your photos is one of the best ways to grow your following. Not only do they help people who are searching for a particular subject find you, but tags also allow followers who saw your photo in their feed or who found it through a hashtag search to like and comment on it, making it more visible in other feeds.
Some research has suggested that posts with at least one hashtag get three times as many likes and comments. So if you’re not already taking advantage of hashtags on Instagram, 3 Ways to Use Hashtags Without Looking Like an Amateur: If you can use just five hashtags per post, what should those be? Here’s how to avoid looking like an amateur when using social media hash flags.
Write a professional Instagram post based on the following description:
A great way for companies to promote themselves and engage with their customers. A report or study about customer trends could be good for these types of posts as well. Don’t use any specific brand names in your post, just talk about industry trends, competition, etc. you can use terms like Nike or Adidas in your content but do not mention those brands by name.
2) Engage With Others
Engaging with others is one of the most effective ways to grow your audience and Instagram account. The best way to start engaging is by commenting on photos of other accounts. This can be a little awkward at first, but it will quickly become easier with practice.
However, don’t just leave a simple cool pic! comment; try leaving something witty or informational that would get people asking questions or checking out your account. For example, if someone posts a picture of their dog, you could leave a comment that links them to an informative website about how dogs might be able to predict earthquakes in Japan.
Obviously, there is some room for creativity here and it will take some time before you know what kind of engagement strategies work best for you and your audience.
Another way to grow your Instagram is by interacting with other users. Commenting and liking can be a great way to reach out and make connections with people in your field of interest.
A comment along the lines of This picture has an excellent balance between lightness and darkness; I love how well it conveys how happy everyone must have been at that moment. will get you noticed while putting a smile on someone’s face as they see their photo being appreciated by someone in their field.
3) Edit First, Then Post
When it comes to social media, quality matters. If you want your followers and your brand name to be seen as top-of-the-line, then quality is critical. First, write and edit your post. Focus on grammar and spelling. Then, take a break from looking at it for at least 24 hours before you post it up. While you’re sleeping or otherwise distracted during that time period, other people will view your post–and they might point out typos or awkwardly phrased sentences that you wouldn’t have noticed by simply rereading over it yourself once more after finishing it for the first time.
Once you’re satisfied with your post, start posting it up. The internet works 24/7, so there’s no need to be concerned about waking anyone up by posting in early hours of the morning. As long as you post in reasonable time periods–such as during normal working hours–you’ll attract plenty of attention and page views. If you have employees who are active on social media and wish to help boost your company’s presence via networking sites like Facebook or Twitter, encourage them not only to share posts but also write their own original content that supports your marketing initiatives. Posting once a day is often enough, although some marketers recommend at least two posts per day from all channels (including email) for better results.
4) Use Relevant Keywords in your Bio
On social media, it’s important to use keywords in your bio section. You need a short and sweet bio for each platform that lets people know who you are and what you do. By adding relevant keywords into your bio, you allow users searching those terms an easy way to find your account. For example, if I’m trying to sell DJ services, I might have DJ or Disc Jockey in my Twitter bio or Facebook page description.
For your photos, you can also use relevant keywords by adding them as hashtags. This way, other users can search for your photos if they’re looking for something specific. For example, I would add #dj or #dancemusic because I want people who are searching those terms to find my account.
If you don’t know what hashtags to use when you post a photo, don’t worry! There are lots of tools available that will generate popular hashtags based on whatever keyword you plug in.
Tools like RiteTag and Tagboard make it easy to find relevant tags so that people searching those terms will be able to find your content. When writing captions for your photos, try not to go overboard with keywords though!
5) Focus On Quality
As I mentioned, you need to focus on quality over quantity when it comes to social media growth. It’s easy to get caught up in a numbers game with Twitter, but remember that networking is all about relationships.
You’re not just trying to grow your following—you want people who are actually interested in your brand and what you do. And if you build a solid base of loyal followers, they’ll be more likely to share your content with their network for even greater growth.
In addition, when someone likes what they see from you or trusts that your brand is worthwhile because of its consistent quality content, there will be less resistance against engagement and promotion on their part as well.
Keyword Research – When it comes to any type of marketing, keyword research is vital for knowing what your target audience searches for. Not only does it help you determine topics and content, but it will also give you insight into which social networks or websites your demographic frequents.
Using free tools like Google Keyword Planner or even AdWords’ Keyword Tool can help you discover trending keywords in any niche that may have already been picked up by more established brands.
And if you don’t want to do all of your own keyword research, sites like Followerwonk and Moz offer great insights into what terms and phrases are driving traffic based on major social networks.
6) Meetup with Other Users
We can’t stress enough how important it is to meet up with other users and establish social media connections. If you want your account to grow, you have to make sure that people are seeing your work. Take a few moments each day and comment on some of your favorite photos and follow as many influencers as possible.
This will help you establish relationships with people who can potentially promote you further down the line. They might even help get more followers by sharing one of your posts in their own feed! Oh, and don’t forget that they may also be able to introduce you to even more valuable users!
If you want more followers on Instagram, you’re going to have to get involved with local groups. As we mentioned above, many of these people are likely influencers in their own right who can share your work and help your account grow.
Even if they’re not influential figures, they may at least help you establish relationships with other users who could end up being valuable contacts. If nothing else, meeting up with other users will give you a chance to meet some new people and maybe even make a few friends!
It’s always nice to connect with others in person and it might even turn into something more! Just don’t forget that your main goal is getting new followers.
7) Join Influencer Groups
Growing a following on social media is easier if you’re part of an influencer group. These are typically Facebook groups or Google+ communities that exist for bloggers or social media enthusiasts with similar interests.
These groups share tips, photos, and experiences about everything from growing traffic to making money. By joining a few of these groups, you’ll get help when you need it and exposure to people who might not otherwise find your page.
Plus, these groups are an excellent way to learn more about social networking ideas so that you can grow your presence on social media without spending much money at all.
Another good way to expand your social media following is by getting involved in social media groups. It’s very important that you research these groups first since many of them are scams or other things you don’t want to be involved with.
Generally, if there’s a fee associated with joining a group or some type of sales pitch for an online business opportunity, then it’s likely not worth your time.
Facebook has cracked down heavily on these types of groups and Google+ also did so back in 2014, but there are still dozens of Facebook groups out there today.
8) Take Inspiring Pictures
Whether you have ten followers or a million, it’s important to take excellent pictures. This doesn’t mean you need a fancy camera—all it means is that you need to take your time and make sure that every picture is going to be a winner.
Find an interesting location, get creative with how you frame your photos, and try taking multiple shots. Most smartphone cameras have burst mode these days, which allows you to take as many as 20 pictures per second by holding down one button; use it!
Whether your final photo comes out good or bad, just remember: social media growth isn’t always about how great your photos are, but rather about how frequently you post them.
While posting your best pictures is key, so is posting regularly. You’ll get more followers if you post every day than if you post once a week—though that doesn’t mean you need to bombard your audience with dozens of posts each day.
If there are days when inspiration strikes but you don’t have time for a full shoot, post a throwback photo or an image with text overlay instead. These can be great for keeping your engagement up, even if it takes more work to come up with ideas.
If a particular picture ends up working really well and gets tons of engagement, make sure to re-post it!
9) Collaborate with other Influencers
Collaborating with other influencers is a fantastic way to grow your follower base. When used effectively, it can be one of your most powerful social networking ideas for business growth.
Getting free exposure from another influencer’s audience is ideal for up-and-coming brands; you don’t want to pay influencers until you have a large following of your own, and reaching out for collaborations has been known to make people more likely to follow an account. The best part about collaborating with another brand?
There are no hard feelings if they end up getting more attention than you; you aren’t directly competing against each other, so there’s no reason not to be willing (and even eager) partners in promoting one another!
Start by reaching out to your influencer network and making a list of top accounts in your niche. The best way to reach out is by using Twitter’s private message feature; send each one a DM explaining who you are, what kind of brand you are, and asking if they would be interested in collaborating.
You can also create dedicated campaigns that ask influencers directly if they’d like to work with you (and make sure to use Twitter’s mass follow option so you don’t get any awkward follows).
Always remember: When working with other influencers, make sure it is an equal partnership! Offer them about 30% of all sponsored posts for free exposure for their brand.
10) Use relevant emojis
❤️ ❤️ ❤️ Take advantage of seasonal hashtags. Summer is prime time for beach photos and selfies, so look out for words like #beachbody or #summervibes and use them in your captions! Embrace a hashtag with a following. If you already have an established social media following, try posting images with hashtags that you think your audience would find interesting or funny. Comment on other people’s photos : In addition to posting your own pictures, it can be a good idea to spend some time liking, commenting and interacting with other people’s content as well.
Using relevant emojis in your captions, comments and posts can make a big difference. If you’re looking for a large following, it’s also smart to plan out your hashtags. Consider using geotags: If you travel often or live in an area with tourism potential, adding a geotag to your pictures is a great way to connect with more people from around the world. This strategy works best if you live somewhere particularly beautiful or unique, such as New York City or Rio de Janeiro!
Social media has changed how we communicate and grow as businesses, brands, and individuals. If you have a product or service that you want more people to know about, social media is one of your best tools for growth. As long as your content is relevant and interesting, you’ll start seeing your follower count rise.
It might seem intimidating at first; getting yourself in front of thousands of people without much experience can be a daunting task. But rest assured: it’s easy! These strategies are tried-and-true methods that have been used by both new and veteran business owners with success. Give them a try—your followers will thank you for it!
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