A Beginner's Guide to Social Media Marketing

What’s the first thing you do when you get home from work or school? If it’s not sitting down to enjoy some quality time with your family and friends, you probably turn on your computer or phone and check your social media accounts like Facebook, Twitter, Instagram, etc.

And that’s no surprise—social media marketing has become a major part of doing business in today’s world. Social media marketing has also become one of the best ways to learn email marketing so that you can keep your customers engaged and coming back to you instead of one of your competitors!

Why Marketers Should Use Social Media

Social media is one of the most effective ways for brands to market themselves and reach consumers. Studies have shown that companies who use social media have a higher ROI than companies who don’t because it provides a low-cost platform for creating brand awareness, engaging customers and measuring results.

If you are looking for new leads or trying to increase traffic, then marketing on social media can help.

With social media growing as an effective marketing platform, more businesses are using it in their marketing strategies. Social media channels are now vital tools for generating traffic and leads. In fact, a recent study by Sprout Social found that 79% of marketers use social media as part of their strategy.

Another study by Facebook indicates that around 84% of small businesses in the U.S. use Facebook and 32% of small business owners used Twitter specifically for business purposes during Q2 2016.

When you combine statistics like these with findings from HubSpot stating that 44% of consumers feel more positively toward brands they interact with on social media, it’s clear why so many companies are jumping on board.

The Basics of Marketing

Social Media Marketing

What is marketing? Put simply, it’s about delivering a solution or service to your customer. That includes being able to show that you understand what your customer wants and need and having solutions or services that will help them solve their problems.

It’s clear that when most of us think about marketing, we think in terms of advertising and promotion – which can be a very important part of your overall strategy. However, there are many other ways you can build awareness and talk to customers: word-of-mouth (or viral marketing), publicity, public relations and PR, email marketing…the list goes on.

Email marketing is about targeting a specific group of customers via email, or ‘push’ marketing. However, it’s important to know that not all emails are treated equally. Sending an irrelevant or spammy email is likely to be viewed in a very negative light – it could end up being reported as spam and end up getting your IP address banned from all major ISPs!

Email marketing can be extremely effective when you combine it with other forms of marketing, such as social media (which we’ll cover later). But like any form of marketing, if you don’t put some effort into understanding what your customers want and need and building relationships with them, then it will have no impact on sales.

Get Started with Email Marketing

Social Media Marketing

There are several ways you can use email marketing to promote your brand. The first way is by giving people a reason to give you their email address, such as through a contest or giveaway where they get something in return.

This is one of the easiest ways to attract new customers because once someone gives you their email address, it’s very easy for you to send them future promotions that will hopefully grab their attention.

The second way you can use email marketing is through using autoresponders and follow-up emails with buyers after they make a purchase from your site. In some cases, people who buy products don’t always go back and buy more from your site right away.

Design Effective Facebook Ads

Facebook offers a few different ad options. The most basic form is your typical Facebook post, with custom text and an image. This is a great option for simple ads that drive people to a page on your website or encourage them to like your page.

These can be very effective but don’t give you much control over who you reach. Facebook also has more advanced forms of advertisements you can use, including native and video ads. Creating these types of ads requires a little more work, but they offer better targeting and higher engagement rates.

Social media marketing doesn’t have to be difficult. Like most marketing, it starts with building your audience and engaging with them regularly. By posting relevant content and interacting with other users, you can gain followers and get your message across to people who might be interested in your product or service.

When you’re just starting out, it may seem overwhelming at first. Social media is an ever changing landscape and figuring out how it works takes time. When you’re ready, we suggest trying each platform separately before investing too much in any one social media tool.

Create an Engaging Facebook Page

Your Facebook Page is a basic, yet powerful way of letting people know who you are and what you’re up to. From there, it’s your job to create a visually engaging experience that keeps followers coming back for more.

To really get your Facebook marketing off on the right foot, you should also learn how to send an email newsletter (and make sure it actually gets read!) and dive into at least some of today’s more popular social media platforms (Facebook, Twitter, Instagram) so that you can fully leverage them as part of your online strategy.

If learning about all of these things seems intimidating—don’t worry! I’ll walk you through every step along the way. With just a few days of effort, you could soon be turning visits to your website into fans on Facebook and new subscribers in your inbox. Sound good? Let’s get started!

To get started, first click on Create Page at the top of your Facebook home page. On the left hand side, click on Add a New Cover and Profile Photo; follow that by clicking on Enter Your Name or Business Name. Finally, write out your business name in full so that it looks nice and polished.

That’s it for naming your page! Next, you’ll be prompted to upload an image for your cover photo. In general, keep it simple—avoid using overly busy images or text-heavy cover photos as these don’t perform well with Facebook users.

Use the Right Hashtags for Instagram

Hashtags can be a great way to find new and interesting accounts on Instagram, especially if you’re looking for brands or other users that share your target audience. Here are some tips for finding relevant hashtags for your brand on Instagram:

First, use an analytics tool like Iconosquare or Tailwindapp; both offer free accounts with limits on how many images you can track. Next, look at your own content—how many likes and comments do you receive from each post?

What types of words do people tend to use in their comments? Make note of trends and tendencies, which will help you predict what kinds of hashtags people will use when they interact with your own content.

How can you determine which hashtags are relevant for your brand? It all depends on what keywords your audience will search for when looking for you. Do some research about other brands that serve your target market and see which hashtags they’re using in their social media posts.

Check out your competitors’ Instagram accounts, but don’t forget to look at industry influencers too!

Also Read: 10 Proven Strategies to Get More Followers on Instagram

How to Get Twitter Followers

To get started, sign up for a Twitter account. Once you’ve done that, you should use your favorite search engine (Google is usually best) to figure out what your customers or potential customers are talking about on Twitter.

Then make a list of terms and phrases related to your topic and engage in conversations with people who are talking about those things by adding them as followers or asking questions through @ messages.

It can take some time to get recognized on Twitter, but if you stick with it, you will eventually build an audience that could be more receptive than an audience generated through Facebook ads. Remember: every follower is another person who potentially has access to all of their friends on social media – including yours!

There are a few other strategies you can use when you’re trying to get more Twitter followers. For one, always remember that quality matters over quantity – most people won’t take you seriously if they only see a bunch of pictures of your cat and not much else! In addition, always be aware of how many followers and re-tweets each tweet gets in order to measure how successful it is.

Engage with people who say something nice about your company, products or services using an @ reply so that they know you read their message and respond personally when possible. Finally, remember that relationships are just as important on social media as they are in person!

How to Use LinkedIn

LinkedIn is a professional networking site, but don’t think of it as Facebook for grown-ups. Most of your connections will be with people you already know in your personal life. As with most social media sites, it’s not enough to just sign up and hope for something good to happen—you need to do some work if you want anything from LinkedIn.

The basics of marketing: Whatever field you’re in, there are some things that any business needs in order to function. Every company needs customers, for example. This is what marketers call their target market, which is basically everyone who might potentially buy whatever it is they sell.

Keep in mind that you can’t just focus on your target market and expect success. If you don’t have a marketing plan, no amount of marketing will help. A marketing plan starts with research—knowing who your potential customers are and what they want from your business. This is called market research.

After you know who your customers are, it’s time to decide how to reach them through advertising or other forms of communication.

Influencer Marketing

What is it? – In a nutshell, influencer marketing refers to promotional efforts that leverage social media, word-of-mouth, or related platforms to reach mass audiences. Given its organic nature and relatively low cost of entry, influencer marketing has become extremely popular in recent years.

The practice is particularly effective for B2C brands that have built up substantial followings online. But how do you know who qualifies as an influencer and what kind of return on investment can you expect from your efforts? Keep reading for a breakdown of the basics…

How should we get started? – If you are not already engaged in some form of influencer marketing, there are several ways to get started: First, identify social media users with large followings who also focus on topics relevant to your brand; these will likely be either individuals (such as celebrities) or groups/communities (like mommy bloggers).

Next, partner with them directly by soliciting their support through sponsored content opportunities via native advertising. Finally, if you want to build relationships more organically and extend beyond core followers into new markets at scale, create challenges that encourage new users to promote via social platforms.

Once you’ve decided on a strategy, identify and reach out to influencers individually. When approaching potential partners, it’s important that your approach is professional and courteous (i.e., don’t send bulk emails). If you already have a relationship with one or more of these individuals based on your own online activity, even better; they are likely to respond positively when approached by someone they know and trust.

Remember: getting them to agree does not mean that they will automatically deliver as promised, so also track their performance using social media analytics in order to ensure it meets your expectations or is even better than expected!

Measuring Your Results

Inbound marketing is all about putting your target market in front of you, instead of you having to track them down. It’s important, then, that your inbound marketing efforts be measurable – by measuring and tweaking what you do, you’ll become much more effective. One great way to measure your results is by using Google Analytics.

If someone lands on one of your blogs posts via a social media channel (like Facebook), Google will record that traffic source so that you can see how effective each network has been for driving traffic (and conversions) to a particular post or landing page.

It’s also helpful to measure how effective your overall social media strategy is by looking at total number of followers, new subscribers, etc. Depending on your goals for each social channel, you may want to use a tool like TweetDeck or CoTweet which will help you manage multiple accounts and make it easier for you or your team members to keep up with stats.

Using a single dashboard can also make it easy for you and anyone else who’s involved in managing your social channels so that they can see all current activity at once—and adjust their efforts accordingly.

On platforms like Facebook and Twitter, try using keywords associated with your niche when monitoring conversations so that you get an idea of what people are saying about topics related to yours.


If you understand and learn this guide and follow the strategies then you will become successful in social media marketing and you will see the growth live with your eyes. It just takes willingness and determination to start learning and building growth on social media.

Believe in yourself and put in efforts and you will achieve your goals sooner or later. These are the proven steps to learn social media growth strategies for beginners and you will surely learn and do something if you follow these strategies.

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